• How To Use LinkedIn The Right Way

    Social platform LinkedIn is today seen as the world’s largest professional networking platform, allowing its 740 million users to develop business connections – that’s a lot of potential contacts!  

    With over 55 million registered companies on LinkedIn, 40% of users access it on a daily basis, clocking up more than 1 billion interactions every month*. Let that sink in for a minute there… 

    It’s all about generating leads and being in connection with the right people who will not only help you advance in your career, but help in the growth of your practice. LinkedIn is considered ‘the proverbial diamond in the rough’ when it comes to digital marketing, and the quality of users is really impressive – from Fortune 500 company executives to small business entrepreneurs.  



    If you’re not on LinkedIn, then it’s time to register and get yourself included in this amazing networking platform! Here’s my how to on setting yourself up and using it the right way for yourself and your medical practice.  

    Create The Best Profile You Can 

    Your profile is the most powerful part of your LinkedIn journey. Unless set to private mode (which I don’t recommend if you’re looking to network), every single registered user will be able to view it, and you need to make sure you’ve completed all the relevant details – LinkedIn’s internal search algorithm only finds profiles that rank as ‘complete’ and these can get more than 20-40 times more views than incomplete profiles.  

    It’s super easy to get started, but some key points to remember include: 

    • Add a high-quality professional photo of yourself; look smart and smile.  
    • Include a ‘banner’ or ‘cover’ image that reflects your personality and your profession. 
    • Ensure to mention your industry and location in your headline. 
    • Include a concise summary of who you are, what you do, and what you have to offer; this is your chance to put your best foot forward with a character limit of 2000 words. 
    • Add your current position and describe what it involves; be specific. 
    • Include your previous work history, education details and at least four skills or areas of expertise. 

    The Do’s And The Don’ts 

    Believe it or not, there is an unspoken rule of LinkedIn etiquette to consider – only because it’s a business platform full of your potential and/or existing employers, vendors or partners.  

    Here are 10 essential do’s and don’ts to help you build your LinkedIn relationships and get the most value out of your time.  

    Do keep your profile complete and current 

    Do respond promptly 

    Do post content regularly 

    Do keep it professional 

    Do choose your groups carefully 

    Don’t spam (don’t post marketing messages and don’t automatically subscribe your connections to newsletters) 

    Don’t criticize others or comment negatively 

    Don’t ask strangers for recommendations 

    Don’t send irrelevant messages or messages starting with “I see you viewed my profile…” 

    Don’t let your profile sit inactive 

    How To Use LinkedIn As A Recruitment Tool 

    LinkedIn has been cited by numerous employers as an extremely effective way of recruiting new talent, so if you’re looking for alternative ways to hire your next staff member, it’s definitely one to consider.  

    As with your personal profile, you’ll need to create a company profile for your clinic and highlight career opportunities as well as share information about your services, testimonials, showcase your doctors and practice staff, and routinely post relevant and engaging content.  

    LinkedIn is, dare I say it, also effective for screening potential candidates where you can check credentials and skills prior to contacting them. You can view their endorsements, recommendations, education, work experience and interests – essentially, you’ve got your hands on a resume on steroids, and it’s what you want! 

    Also too, there’s a service called LinkedIn Recruiter where you can search for a potential candidate by past or current employers, job titles, years of experience, seniority level, company size, interests, locations, schools, references and even specific language in profiles.  

    Navigating Through LinkedIn Learning Courses* 

    Take advantage of everything LinkedIn has to offer, especially when it comes to their online courses that help build your skills. Since the start of the pandemic in mid-March 2020, LinkedIn took notice of the abundant job losses and changes to remote working habits, so the platform began offering a number of specialised free courses to help their users through the tough times.  

    There’s also LinkedIn Learning, a massive open online course provider offering video courses taught by industry experts in software, creative and business skills. Just Google search ‘LinkedIn Learning’ and it will take you to a site where you can start a free month’s trial and brose through the library of expert-led courses.  


    After reading this blog on getting started with LinkedIn, hopefully you’ve gained a solid grasp on how to use it effectively and to your, and your clinic’s, advantage. I’d love to hear about your experiences with LinkedIn and how you see it as beneficial – or perhaps not!  

    Mind Blowing LinkedIn Statistics and Facts (2021) by Maddy Osman, July 20 2021, https://kinsta.com/blog/linkedin-statistics/. 

    * LinkedIn Covid-19 Resources, https://about.linkedin.com/coronavirus-resource-hub/online-courses